Uncoded.
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Obsidian Void
An immersive e-commerce journey for a luxury perfume house. We designed a non-linear web architecture that mimics the sensory notes of scents through abstract 3D landscapes.
CLIENTS
Noir Fragrances
SERVICES
3D Art Direction, Digital Experience
YEAR
2021
The Challenge
Luxury fragrances struggle with digital conversion because you cannot smell through a screen. The challenge was to replace the sense of smell with a "visual scent." We had to find a way to make users feel the "weight" and "texture" of the perfume through interaction and depth without slowing down the site’s performance on mobile devices.
Solutions
Luxury fragrances struggle with digital conversion because you cannot smell through a screen. The challenge was to replace the sense of smell with a "visual scent." We had to find a way to make users feel the "weight" and "texture" of the perfume through interaction and depth without slowing down the site’s performance on mobile devices.
