Uncoded.
Studio
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Kinetic Pulse
A high-energy motion system for a wearable tech brand. We defined the "rhythm of movement" through generative art and dynamic typography systems.
CLIENTS
Pulse Athletics
SERVICES
Motion Graphics, Brand Strategy
YEAR
2022
The Challenge
The brand’s existing identity was static and failed to capture the explosive energy of elite sports. They needed a design system that could scale across thousands of digital billboards while maintaining a consistent "pulse"—a visual heartbeat that syncs with human biometric data in real-time.
Solutions
The brand’s existing identity was static and failed to capture the explosive energy of elite sports. They needed a design system that could scale across thousands of digital billboards while maintaining a consistent "pulse"—a visual heartbeat that syncs with human biometric data in real-time.
